CEO Jack Dorsey says Twitter has decided to ban all political ads by candidates and outside groups
Twitter is banning all political advertising from its service, saying social media companies give advertisers an unfair advantage in proliferating highly targeted, misleading messages. Dorsey said the following:
“We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought,” Dorsey tweeted.
“A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money,” he added.
Dorsey said the ban will cover ads about specific candidates and issues — the broadest possible ban. Some ads will be allowed to remain, including those encouraging people to vote. According to a Twitter spokesperson, news organizations are currently exempt from its rules on political advertising, and the company will release full details on exemptions next month.