How do colors affect purchases?

Shopping is the art of persuasion for all retailers. There are so many factors that influence what and how consumers make purchases. A great proportion is decided by visual cues, the strongest and most persuasive of them being color. Marketing experts say that people subconsciously associate specific colors with specific social or cultural messages. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.